The week began with an Iraqi journalist throwing a pair of shoes at US President George Bush. On Monday, a few people shared ideas on Twitter for what might be a good tabloid headline for the story and came up with “Sock and Awe”.

By Tuesday one of the ‘Twitterers’, website designer Alex Tew, who founded the Million Dollar homepage, had come up with a game and posted it on a website called sockandawe.com.

Yesterday he sold the site on eBay for £5,215 to a company called Fubra, who have already placed adverts on the site and claim they will have made their money back by tonight.

A clever Christmas e-mail campaign from T-Mobile, sent to my inbox today, which manages to raise their brand awareness and generate leads directly through an incentive driven data capture form.

Existing customers receiving the e-mail above are directed to www.t-mobilechristmas.co.uk, where their forename initially appears in lights, before being pre-populated in a data capture form that encourages them to e-mail a Christmas message to their friends (and hence increase T-Mobile brand awareness).

Potential customers directed to www.t-mobilechristmas.co.uk can also e-mail a Christmas message to their friends and opt into receiving communications (allowing T-Mobile to directly market their products).

Well done T-Mobile and Experian CheetahMail!

Coca-Cola - christmas on the Coke side of life

Application from Coca-Cola powered by Google maps…

Last Christmas ‘OfficeMax’ created the Elf Yourself site, which you probably found in your inbox a few times.

This year, they’ve expanded the application to include five friends. Visit www.elfyourself.com if you happened to miss it.