A clever Christmas e-mail campaign from T-Mobile, sent to my inbox today, which manages to raise their brand awareness and generate leads directly through an incentive driven data capture form.

Existing customers receiving the e-mail above are directed to www.t-mobilechristmas.co.uk, where their forename initially appears in lights, before being pre-populated in a data capture form that encourages them to e-mail a Christmas message to their friends (and hence increase T-Mobile brand awareness).

Potential customers directed to www.t-mobilechristmas.co.uk can also e-mail a Christmas message to their friends and opt into receiving communications (allowing T-Mobile to directly market their products).

Well done T-Mobile and Experian CheetahMail!

Last Christmas ‘OfficeMax’ created the Elf Yourself site, which you probably found in your inbox a few times.

This year, they’ve expanded the application to include five friends. Visit www.elfyourself.com if you happened to miss it.