Barclaycard has launched its Waterslide Challenge, challenging consumers to create a spoof version of their waterslide ad. All that entrants need to do is create a waterslide, film it and post it to www.youtube.com/barclaycardcreate.

The film that gets the most votes on YouTube will win a once in a lifetime trip for two, riding some of the world’s top waterslides in Dubai, China, Brazil, Germany and the US (+ camera and laptop to blog about the trip).

Tags: Video, Viral

This entry was posted on Monday, February 2nd, 2009 by Bloggie at 9:32 pm and is filed under Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.