The new T-Mobile video viral filmed on Thursday 15th January 2009, 11am, at Liverpool Street Station, London.

The video, created by Saatchi & Saatchi London, features 350 dancers breaking into a dance routine at Liverpool Street station. The advert premiered during the takeover of an entire commercial break during Celebrity Big Brother on Channel 4.

Viewers watching the advert on TV are able to use the red button functionality to view extra footage of the making of the advert. T-Mobile has also created a YouTube channel (www.youtube.co.uk/lifesforsharing) where people can upload videos and see humorous clips featuring celebrities being taught how to do the T-Mobile dance. In late January, some of the dancers from the advert will tour the major cities throughout the UK.

Tags: T-Mobile, Video, Viral

This entry was posted on Monday, January 19th, 2009 by Bloggie at 7:17 pm and is filed under Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.