The week began with an Iraqi journalist throwing a pair of shoes at US President George Bush. On Monday, a few people shared ideas on Twitter for what might be a good tabloid headline for the story and came up with “Sock and Awe”.

By Tuesday one of the ‘Twitterers’, website designer Alex Tew, who founded the Million Dollar homepage, had come up with a game and posted it on a website called sockandawe.com.

Yesterday he sold the site on eBay for £5,215 to a company called Fubra, who have already placed adverts on the site and claim they will have made their money back by tonight.

Tags: Viral

This entry was posted on Saturday, December 20th, 2008 by Bloggie at 12:48 pm and is filed under Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.