A clever Christmas e-mail campaign from T-Mobile, sent to my inbox today, which manages to raise their brand awareness and generate leads directly through an incentive driven data capture form.

Existing customers receiving the e-mail above are directed to www.t-mobilechristmas.co.uk, where their forename initially appears in lights, before being pre-populated in a data capture form that encourages them to e-mail a Christmas message to their friends (and hence increase T-Mobile brand awareness).

Potential customers directed to www.t-mobilechristmas.co.uk can also e-mail a Christmas message to their friends and opt into receiving communications (allowing T-Mobile to directly market their products).

Well done T-Mobile and Experian CheetahMail!

Tags: CheetahMail, E-mail Campaign, T-Mobile, Viral

This entry was posted on Wednesday, December 17th, 2008 by Bloggie at 10:45 pm and is filed under E-mail Marketing, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.